"Achieving product/market fit requires at least 40 percent of users saying they would be "very disappointed" without your product." - Sean Ellis
"Product/Market Fit determine if you should begin the final preparations before aggressively scaling customer acquisition." - Sean Ellis
"Product/Market fit is the only thing that matters." - Marc Andreesen
"Once you have a problem worth solving and your Minimum Viable Product built, you can then start the process of learning from customers and testing how well your solution solves the problem." - Ash Maurya, Running Lean
"Nail it before you scale it."
"When a product shows strong demand by passionate users representing a sizable market." - Brant Cooper and Patrick Vlaskovits
"After Product/Market Fit some level of success is almost always guaranteed. Your focus then shifts towards accelerating your plan for scale." - Ash Maurya, Running Lean
MustHaveScore.com
Startup Stages
What startup stage are you?
Identify wich stage your startup is at the moment. Your startup goal is to pass to the next stage.
A - Acquisition
Users from misc channels come to site
(or landing page, or widget, etc).
Where / what channels do users come from?
A - Activation
Users enjoy 1st site visit, "happy" user experience
(view X pages, spend Y seconds, make Z clicks).
What percentage have a "happy" initial experience?
R - Retention
Users re-visit site multiple times
(ex: 3 visits in first 30 days, type: cookied user, email / account, content / RSS, etc)
Do users come back & re-visit your site over time?
R- Revenue
Users conduct monetization behavior.
If no monetization, choose next-best proxy (free download, etc).
Can you monetize any of behavior?
R - Referral
Users like product enough to refer others.
Referral happens via email, links, blogs, widgets, word-of-mouth, etc.
Do users like it enough to tell their friends?
Pirate Metrics from Dave McClure - AARRR
"There is no equilibrium. Constant adaptation is required to survive; evolution prevents extinction. The natural imperative is: Keep evolving your product, or die." - Build It Like A Startup, Greg Gehrich
Revenue Model
After achieving Problem-Solution Fit and before achieving Product-Market Fit (probably something around 5 and 50 early customers), the ideal revenue model for your business is Pay-It-Forward."The spirit behind the Pay it Forward Program is that money should not be a barrier. Pay what you can afford!".You can have a minimum price or a range to be chosen, but the idea is that customers do their bits and quote their own price.
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